Game developer Nektan launches digital marketing service
Mobile gaming developer Nektan has launched a digital marketing division in conjunction with Betfred founder Fred Done and Warren Jacobs, managing director of digital media specialists Active Win Media.
Nektan Marketing Services (NMS) will allow Nektan’s partners to target new gamers via all digital acquisition channels including paid search, media buying, management of affiliate networks, social media and search engine optimisation (SEO).
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The services will be tailored to the specific requirements of each of Nektan’s individual partners, helping to improve the efficiency and effectiveness in the way customers are acquired and recruited to the partner’s mobile casinos that Nektan operates on their behalf.
NMS will be fully integrated with Nektan’s existing product, customer support, relationship management and data analysis services on the Company’s proprietary gaming technology platform, Evolve.
NMS will provide full turnkey services for Nektan’s partners to acquire new gaming players via all digital acquisition channels including paid search, media buying, management of affiliate networks, social media and search engine optimisation.
‘Increasing player lifetime values and profitability’
“We are very pleased to be working in partnership with Fred and Warren, such well-respected and established gaming industry professionals. NMS will help us to more effectively work with and enable our partners to improve the rate and cost of their customer acquisition, thereby significantly increasing player lifetime values and profitability,” commented Nektan’s CEO David Gosen.
“Nektan is focused on delivering profitable growth and by incorporating best in breed marketing and acquisition services into our product offering under Nektan Marketing Services, the Company has taken another important step on the journey.”
Warren Jacobs, managing director of Active Win Media, added: “Joining forces with Nektan to provide a first-class turnkey solution seemed like a logical next step for their business. Fred and I have extensive experience in gaming customer acquisition and are excited about launching Nektan
Marketing Services and working with Nektan’s partners to grow their player bases.”