Facebook shopping apps are no longer “new” for the retail industry, but GameStop today launched a version with an intriguingly local twist. It allows eager gamers to pre-order upcoming disc releases for pick-up at one of the retail brand’s 6,670 stores.
Stores will be responsible for managing order fulfillment in a similar fashion to how catalogers like JC Penney have historically leaned on locations for customer pick-up. GameStop, which has 1.9 million Facebook “likes,” hopes the offer sets it apart from the Facebook pages for competitors Amazon.com, Best Buy, and Wal-Mart. The Grapevine, TX-based company is utilizing a Facebook app made by ShopFans.
Kelly Mulroney, VP of e-commerce at GameStop, said in a prepared statement, “Social commerce on Facebook is a natural complement to our trusted store and online networks. We have millions of customers already engaging with us on Facebook, and ShopFans gives those loyal fans more reasons than ever to shop GameStop across multiple channels.”
The new app also represents the integration of GameStop’s “PowerUp Rewards” loyalty program into the Facebook platform. The brand’s “likers” will be able to earn and redeem points when making purchases on Facebook.
Instagram has increased the number of photos and videos we can upload for each post. How can brands take advantage?
With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity between perception and reality in this space.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?