More NewsGates Envisions Future of Mobile & Video

Gates Envisions Future of Mobile & Video

The digital advertising market is booming, "and we're still very much at the beginning," affirmed Corbis (and Microsoft) Chairman Bill Gates at that company's annual meeting in New York this morning. Talking about the future of his digital images company -- which is rapidly morphing into other digital assets including, notably, video, Gates said he envisions a future in which more and more images are going to be consumed off better and better screens, large and small... (continued after the jump)

170px-Bill_Gates_2004_cr.jpgThe digital advertising market is booming, “and we’re still very much at the beginning,” affirmed Corbis (and Microsoft) Chairman Bill Gates at that company’s annual meeting in New York this morning.

Talking about the future of his digital images company — which is rapidly morphing into other digital assets including, notably, video, Gates said he envisions a future in which more and more images are going to be consumed off better and better screens, large and small…

(continued after the jump) Corbis saw 100 percent growth in mobile image sales last year, said CEO Steve Davis. Gates is bullish on demand for maps and “new kinds of advertising.”

The other growth area he pinpointed is video. Gates believes Internet video is just around the corner. “Ads on that platform will be different. They’ll be targeted to the viewer.” And, he assured the assembled, skipping will be stopped to “make the economic model work.”

Corbis also looks to be doing some interesting stuff in digital rights clearance. Davis showed an ad for Comcast that was, effectively, a mash-up on a 1978 episode of “The $60,000 Pyramid.”

Rights management for mash-ups? This is going to be interesting.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts