The Gay.com Network and its eCommunity program has attracted new advertisers over the past 60 days, including Air New Zealand, Ameritrade, BigStar.com, eBay, Healthshop.com, IBM, Johnson & Johnson, NextCard and PlanetRx, among others.
The eCommunity e-commerce program allows advertisers to use Gay.com’s interactive community-building tools — such as message boards, polls and chat — to target, test, refine and deliver online and off-line advertising and promotions by directly engaging in one-to-one dialogs with end-users.
The Gay.com Network launched in April 1999 serving the gay and lesbian online community. According to audited traffic reports, the Gay.com Network reached over 1.5 million unique visitors in June.
“Our advertisers know that there is no other online or off-line media channel that can reach as many gay and lesbian consumers as Gay.com,” said Mark Elderkin, co-founder of Gay.com and president of Online Partners, parent company of Gay.com.
The Gay.com Network includes Gay.com, Gay.net and onQ on America Online.