More NewsGay Financial Network Launches Groundbreaking Campaign

Gay Financial Network Launches Groundbreaking Campaign

Gfn.com, the Gay Financial Network, onThursday launched a broad-based advertising campaign that involvesplacements in mainstream business and entertainment publications, as wellas in gay- and lesbian-oriented media.

Gfn.com, the Gay Financial Network, on Thursday launched a broad-based advertising campaign that involves placements in mainstream business and entertainment publications, as well as in gay- and lesbian-oriented media.

The $6 million campaign, designed by Mad Dogs & Englishmen, shows the often-uncomfortable way the financial world has reacted to gays and lesbians, and positions gfn.com as a financial resource that understands.

“The most important thing we wanted to get across with this campaign is that we are a financial site targeting gay men and women, and not a gay site with financial content,” says Walter Schubert, founder, chair, and chief executive officer of gfn.com.

“We also wanted to accentuate our broad and welcoming appeal, as our extensive news coverage is of the highest journalistic quality and our financial services are both competitively priced and with name-brand, top-tier partners.”

The ads debut in The Wall Street Journal and Entertainment Weekly, and will then be rolled out nationally in gay and lesbian publications, including weekly newspapers and magazines like Hero, OUT, and the Advocate. Ads will also appear in news and business publications like Time, Newsweek, US News and World Report, Business Week, Fortune, Money, Mutual Funds, Entrepreneur, Kiplingers, Fortune Small Business, and The Industry Standard.

A million dollars of online ads will also be placed on gay and financial Web sites. The Wilson Media Group handled the media plan.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts