More NewsGE Extends ‘Ecomagination’ to iTV

GE Extends 'Ecomagination' to iTV

GE becomes the premier sponsor of Reuters' iTV channel.

GE has extended its “Ecomagination” campaign to interactive television with a premier sponsorship on Reuters’ iTV channel. The company also made a banner buy on Reuters.com and secured in-stream placements on the news agency’s tv.reuters.com video offering.

Under its sponsorship of Reuters iTV, available on Microsoft’s Windows XP Media Center, GE will receive a :30 post-roll placement after each newscast. While the video ad plays, a banner on the left side of the screen clicks through to a GE-branded sponsor page.

“GE’s commitment as our premier sponsor on Reuters iTV indicates to us the increasing promise and potential that interactive TV offers to both advertisers and subscribers,” said Reuters spokesman Pete Dorogoff in a statement.

Ecomagination launched May 9 with an integrated media buy that included 30 Web properties. Atmosphere BBDO designed the online creative and OMD Digital NY handled media buying.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts