GE Extends ‘Ecomagination’ to iTV

GE has extended its “Ecomagination” campaign to interactive television with a premier sponsorship on Reuters’ iTV channel. The company also made a banner buy on and secured in-stream placements on the news agency’s video offering.

Under its sponsorship of Reuters iTV, available on Microsoft’s Windows XP Media Center, GE will receive a :30 post-roll placement after each newscast. While the video ad plays, a banner on the left side of the screen clicks through to a GE-branded sponsor page.

“GE’s commitment as our premier sponsor on Reuters iTV indicates to us the increasing promise and potential that interactive TV offers to both advertisers and subscribers,” said Reuters spokesman Pete Dorogoff in a statement.

Ecomagination launched May 9 with an integrated media buy that included 30 Web properties. Atmosphere BBDO designed the online creative and OMD Digital NY handled media buying.

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