More NewsGeneral Interactive Named E-Mail AOR for cK one Campaign

General Interactive Named E-Mail AOR for cK one Campaign

General Interactive Inc. in Cambridge,MA was appointed by Calvin Klein Cosmetics to be the company's e-mail agencyof record for the new cK one advertising campaign, which includes a global e-mail component.

General Interactive Inc. in Cambridge, MA was appointed by Calvin Klein Cosmetics to be the company’s email agency of record for the new cK one advertising campaign, which includes a global e- mail component.

General Interactive’s EchoMail technology is handling both inbound and outbound email communications for the cK one campaign. The campaign features a new cast of characters and introduces an interactive element: personal e- mail addresses for each character depicted in the advertising. By sending messages to the addresses, consumers can begin personally interacting with the characters.

“We are pleased to be involved in the cK one online drama,” said V.A. Shiva, president and CEO of General Interactive. “EchoMail is changing online advertising and shows how email can be used to build brand loyalty for our clients.”

General Interactive creates intelligent messaging and relationship marketing solutions. Primary markets include customer-focused enterprises such as electronic commerce, high-technology, financial services, retail and the entertainment industry. Its professional services division is dedicated to creating state-of-the-art interactive designs and thematic concepts. Multi- media email campaigns, 2D and 3D animation, banner advertisements and educational programs are also offered.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts