General Interactive Inc. in Cambridge, MA was appointed by Calvin Klein Cosmetics to be the company’s email agency of record for the new cK one advertising campaign, which includes a global e- mail component.
General Interactive’s EchoMail technology is handling both inbound and outbound email communications for the cK one campaign. The campaign features a new cast of characters and introduces an interactive element: personal e- mail addresses for each character depicted in the advertising. By sending messages to the addresses, consumers can begin personally interacting with the characters.
“We are pleased to be involved in the cK one online drama,” said V.A. Shiva, president and CEO of General Interactive. “EchoMail is changing online advertising and shows how email can be used to build brand loyalty for our clients.”
General Interactive creates intelligent messaging and relationship marketing solutions. Primary markets include customer-focused enterprises such as electronic commerce, high-technology, financial services, retail and the entertainment industry. Its professional services division is dedicated to creating state-of-the-art interactive designs and thematic concepts. Multi- media email campaigns, 2D and 3D animation, banner advertisements and educational programs are also offered.