Generation Y Marketers Team Up

Generation Y-focused Web marketer Alloy Online Inc. announced Wednesday that it will expand its presence in the Generation Y market, by acquiring CCS Inc., a direct marketer which targets Generation Y boys.

Under the terms of the agreement, Alloy has issued 3.3 million shares of stock and has paid $10 million in assumed debt to complete the deal.

Featuring a print catalog and Web site, CCS claims to reach over one million teenagers each month. The company sells action sports (skate and snowboarding) inspired clothing, shoes and other goods.

“We are extremely pleased to announce this acquisition as CCS is hands down the premier direct marketer to Generation Y boys,” said Matt Diamond, Alloy’s co-founder and chief executive officer.

“We plan to leverage the CCS conduit to Generation Y boys to drive both merchandise and sponsorship revenues. This deal represents an important step as we continue to evolve into the dominant Generation Y-focused marketing company,” Diamond said.

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