The Dayton Tire division of Bridgestone/Firestone Inc., using InterVU’s V-Banner video advertising banner, is speeding onto the Internet for its March 15 debut in Indy Lights auto racing.
The V-Banners are being used to drive traffic from the combined Bridgestone/Firestone/Dayton Consumer Tires Web site to the Dayton Racing section.
Once viewers click through to the Dayton Racing pages, they will see the upcoming TV commercial introducing Dayton Daytona tires as the official tire of the 1998 PPG Dayton Indy Lights Championship. Spending was not disclosed.
“We are very pleased to see a major advertiser such as Bridgestone/Firestone pioneer a new use for our V-Banner,” said Allie Shaw, San Diego-based InterVU’s director of marketing.
“The V-Banner is an effective tool in increasing customer recognition, national branding and direct response. Using it to drive internal site traffic in addition to external traffic is a natural application.”
The InterVU V-Banner integrates video clips into traditional ad banners and delivers them through the InterVU Network.
Nashville, TN-based Bridgestone/Firestone is the largest subsidiary of Bridgestone Corp., the world’s largest tire and rubber company.
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