Gentry Communications Selected by New Career Portal

Start-up career portal Superhireway.com selected Gentry Communications as its agency of record for marketing and communications counseling.

The agency’s first assignment is to create the next phase of Superhireway.com’s awareness campaign involving brand identification and market recognition.

Gentry Communications will also assist with marketing research, targeted promotions and the global marketing strategies.

Billings were not disclosed.

Superhireway.com is designed for employers, job seekers, recruiters and consultants and will address all aspects of career planning including career transitions, professional research, online training, certification, interactive online job fairs, career counseling, a cybermall, chat sessions and video broadcasts, the company said. Launch is due later this year.

Gentry Communications clients include ABEtechnologies Inc., Telenisus Corp., Testbid.com, Era2 Interactive, Joseph Phelps Vineyards, the Center for Aesthetic Dentistry Inc., Law International, Campton Place Hotel, Eastside West Restaurant & Raw Bar and IrelandSan Filippo LLC.

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