AT&T’s massive 2006 brand campaign includes locally-targeted online ads in 24 markets. The client’s ad agency, GSD&M, bought those ads through Centro, which has relationships with regional newspaper sites in all those areas. Have a look at the media plan and creative. The ads don’t contain unique copy targeted to each region, so the main issue here was getting a single execution to meet each site’s technical specs.
We covered Centro when it launched back in November.
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