MediaVideoGermany Leads European Online Video Viewing

Germany Leads European Online Video Viewing

Beats other major EU markets in terms of audience scale and volume of content consumed.

Internet users in Germany view more online video than in other major markets across the continent, according to data from comScore.

Among the territories currently reported in the firm’s Video Metrix measurement service, more users in the country watched online video, and also spent longer viewing it than in any other during the month of April.

In terms of unique viewers, Germany was followed by Russia and France, with the United Kingdom representing the fourth largest market. Ranked by hours per viewer, however, Turkey and Spain lined up second and third, followed by the U.K.

Online Video in Selected European Countries, Ranked by Videos per Viewer, April 2011
  Videos per Viewer Hours per Viewer Total Unique Viewers (000)
Germany 186.9 19.6 44,928
Turkey 168.6 18.7 20,732
United Kingdom 166.4 17.0 32,594
Spain 150.9 18.4 18,902
France 131.2 12.8 38,658
Italy 114.8 12.8 18,690
Russia 86.8 9.7 39,840
Source: comScore

 

 

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