Social entertainment platform GetGlue has launched a self-service marketing dashboard where TV networks can manage their presence and create campaigns.
According to a blog post, GetGlue says it is a new way for TV networks to engage and reward fans. The service enables marketers to manage official profiles, create rewards, see stats, add social media links and manage “stickers.” GetGlue’s stickers are analogous to Foursquare’s badges.
Initial participants include USA Network, Discovery Channel, Oxygen and HBO. GetGlue expects to add movie studios and music labels in the fourth quarter.
What’s more, GetGlue has introduced new ways to reward users by creating specials. Examples include online discounts, retail coupons and exclusive content. These can be attached to a check-in or a sticker, and can be given specifically to “Fans,” “Superfans” and “Gurus,” designations based on how often users’ check in. For example, HBO created a special to reward everyone who unlocks all 12 episode stickers for True Blood with a 30% discount at the HBO Store.
HBO’s VP of social media and performance marketing, Sabrina Caluori, said in a statement, “GetGlue’s new marketing platform makes it easy and convenient for us to directly manage our profile on the service and reach out to those fans in a creative and consistent way.”
By creating reward-based calls to action, GetGlue says brands incentivize live tune-ins and help spread marketing messages across the social graph. For brands, it argues these messages are particularly powerful since they come from trusted sources rather than the brand itself.
All business accounts on GetGlue must first be verified. Once that happens, brands can configure all their pages using the dashboard.
GetGlue is also adding new ways to view and manage stickers, including a viewable list of upcoming stickers and the ability to edit the name description and timing of stickers.
As of this summer, GetGlue had 1.5 million users. It also recorded steady growth in user activity. According to the company, users check in 7 millino times in June, 9 million in July and 11.5 million in August.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?