Getting Started on the Mobile Web [Video]

Where should a company begin its mobile marketing strategy? With a mobile website or a mobile app? And what approach should you take if you typically cater to first-time customers versus repeat customers. Consider the pros and cons to different strategies for marketing on the mobile Web.

 

Related reading

dna38_visability_of_display_ads
phone-image
John Lewis tops most shared videos of 2016 list
snapchat-logo
<