Where should a company begin its mobile marketing strategy? With a mobile website or a mobile app? And what approach should you take if you typically cater to first-time customers versus repeat customers. Consider the pros and cons to different strategies for marketing on the mobile Web.
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more
Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of ... read more