Getting Started on the Mobile Web [Video]

Where should a company begin its mobile marketing strategy? With a mobile website or a mobile app? And what approach should you take if you typically cater to first-time customers versus repeat customers. Consider the pros and cons to different strategies for marketing on the mobile Web.

 

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Hand holding smartphone with city map and store location on screen and store icon.
Vector graphic of a smartphone or tablet screen superimposed on some office buildings. A person in a Superman outfit is flying across the screen, with a speech bubble icon and a location icon around him.