Names Mad Dogs & Englishmen as AOR

The Gay Financial Network ( named Mad Dogs & Englishmen as its advertising agency of record.

Mad Dogs & Englishmen, in conjunction with Wilson Media Group, will create worldwide branding for The inaugural marketing campaign will debut by year’s end.

No estimate of billings was disclosed.

“Mad Dogs & Englishmen is superb in the art of inventively bringing the essence of a brand to life,” said Walter B. Schubert, founder and chairman of

“ has a unique character and focus and now, with Mad Dogs & Englishmen on our team, we have the opportunity to tell our story in the most powerful and effective way to the gay and lesbian community.”

Mad Dogs clients have included Yoo-hoo chocolate drink, Nick at Nite’s TV Land, and Coors Brewing as well as Crunch Fitness, ScreamingMedia, Kobrand Wines & Spirits, Time Warner Cable, The Daily Deal and The Village Voice.

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