More NewsGiftCertificates.com Selects USWEB/CKS As AOR

GiftCertificates.com Selects USWEB/CKS As AOR

GiftCertificates.com selected USWeb/CKS as its advertising agency of record.

GiftCertificates.com selected USWeb/CKS as its advertising agency of record.

GiftCertificates.com said it will work with USWeb/CKS to create and implement an integrated marketing communications strategy, which is expected to extend the company’s brand beyond existing relationships with America Online, Compuserve and Prodigy. Billings were not disclosed.

“This represents another step in GiftCertificates.com’s plan to build its brand and raise awareness among consumer and corporate buyers that there is a convenient one-stop destination to purchase gift certificates from America’s favorite online and off-line merchants,” said Max Bardon, vice president of sales and marketing of GiftCertificates.com.

USWeb/CKS will help build the GiftCertificates.com brand by creating integrated marketing strategies expected to include promotions, direct e-marketing, Internet publicity, and media creation and placement.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts