GiftCertificates.com said it will work with USWeb/CKS to create and implement an integrated marketing communications strategy, which is expected to extend the company’s brand beyond existing relationships with America Online, Compuserve and Prodigy. Billings were not disclosed.
“This represents another step in GiftCertificates.com’s plan to build its brand and raise awareness among consumer and corporate buyers that there is a convenient one-stop destination to purchase gift certificates from America’s favorite online and off-line merchants,” said Max Bardon, vice president of sales and marketing of GiftCertificates.com.
USWeb/CKS will help build the GiftCertificates.com brand by creating integrated marketing strategies expected to include promotions, direct e-marketing, Internet publicity, and media creation and placement.
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