AnalyticsAnalyzing Customer DataGigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It)

Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It)

Gigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenue," its CEO, Patrick Salyer, says in a blog post.

Gigya has released its new Consumer Insights product and dashboard, allowing brands to deep-dive into consumer data patterns to track directly “which types of users and actions result in direct revenue,” its chief executive, Patrick Salyer, says in a blog post.

ROI Visibility
The new product can tie purchases, shares, and likes directly to consumer profiles and identities, directly providing marketers with crucial KPI and linking up to Gigya’s suite of services: email, SMS, content recommendation, etc.

Privacy
You just read “identities” and you are starting to panic. However, Gigya is in no way against the ethical guidelines we referred to as far as disclosure and transparency are concerned. “The data we help brands access is permission-based and first-party. That is, when a user logs into a website or app with his/her social profile credentials, very clear permissions are presented to the user before he/she agrees to authenticate,” Victor White, director of marketing communications at Gigya, tells ClickZ.

social-login-authentication-window 

Truth be told, “first-party data is often more accurate and deeper than third-party data sources, and, when it is accessed with permission, it results in more valuable data for the customer [brand] and a richer experience for the user — creating a better experience for both parties.” Gigya also has its SocialPrivacy Certification that guarantees data privacy and security — you see it when you sign up. 

 gigya-socialprivacy-certificationFor instance, when a user deletes an application (in this case, a website), Gigya automatically deletes the detailed profile information, in accordance with Facebook’s Terms of Service.

Mining Super Bowl Team Fans

Now for the fun part: It’s Super Bowl time and if you’re a fan of the Denver Broncos or the Seattle Seahawks, you might be interested in the infographic that Gigya created to show some of the capabilities of Consumer Insights.  

broncos-seahawks-fans 

Not to start a fight, but…who do you root for and do you recognize yourself in the infographic?

Related Articles

6 ways to increase your conversion rate using behavioral data

Analyzing Customer Data 6 ways to increase your conversion rate using behavioral data

4w Mike O'Brien
Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

Content Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

4w Tereza Litsa
The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

5m Sam Carter
How brands can use social media analytics in 2017

Analytics How brands can use social media analytics in 2017

9m Tereza Litsa
Data-driven attribution: the cure for discount code abuse?

Actionable Analysis Data-driven attribution: the cure for discount code abuse?

10m Chris Camps
The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

6m Sam Carter
How to measure the ROI of social media campaigns

Analytics How to measure the ROI of social media campaigns

6m Tereza Litsa
The online video metric all marketers should focus on in 2017

Analytics The online video metric all marketers should focus on in 2017

8m Rebecca Sentance