The Gillette Co. launched its promotional Web soccer resource, GilletteSoccer.com, in support of Gillette’s sponsorship of World Cup France ’98.
Gillette said it has purchased banners on Digital Equipment Corp.’s AltaVista search operation to advertise the site. Spending was not disclosed.
The site will provide information such as the latest match results, reports on player performances, scores, and team standings.
“GilletteSoccer.com showcases Gillette as an official sponsor of World Cup to millions of fans around the world. It is a great example of how the Internet can enhance our marketing and promotional efforts,” said Carole Johnson, vice president, business management, at Gillette.
“Our alliance with THINK, AltaVista and DoubleClick is just one example of our plans to integrate the Web as a value-added communications tool.”
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