More NewsGlam Nabs Yahoo Display Exec

Glam Nabs Yahoo Display Exec

Josh Jacobs was Yahoo's top display ad exec and head of strategy for the Yahoo Publisher Network.

Josh Jacobs, Yahoo’s top display advertising executive, has defected to Glam Media to help the niche network make further inroads with premium advertisers.

yahoo-glam.jpg

Jacobs was VP and general manager of marketing technology at Yahoo, as well as head of strategy and marketing for the Yahoo Publisher Network. At Glam, where he started on Monday, he is SVP of brand advertising products and marketing, a new position that puts Jacobs at the top of the company’s display operation. He will also be responsible for global marketing and communications at Glam.

Jacobs chose to leave Yahoo, the Web’s number one display ad publisher, according to Comscore, for Glam, which is number nine on the list, for the opportunity to build something “exciting,” he said.

“It’s a chance to put together a network that is much more deeply integrated than just purely supply sourcing, with really creative, rich applications for advertisers,” he said, “We’re going to focus on delivering new and compelling and very unique solutions for brand marketers.”

Glam has built its reputation on helping lifestyle and beauty advertisers reach young, affluent women, a highly sought-after category in which the network claims dominance. The venture-backed company announced that it had achieved profitability earlier this year, and says it now has 113 million monthly users spread out over 1,400 publishers.

“In addition to leading our brand advertising product initiatives, Josh will leverage his publishing and digital media experience as a key member of our company’s executive leadership team”, Samir Arora, chairman and CEO of Glam, said in a written statement. “No one has the triple play of deep experience in Internet, display and digital media that Josh does.”

Jacobs will report to Jack Rotolo, president of Glam Media North America.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

9m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

9m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

10m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

10m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

10m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

10m Al Roberts