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Five things to ask when seeking alternatives in a cookie-less world
Ajit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie…. Read more
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Lomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framework…. Read more
Advertising with a made-for-mobile mindset
MGID’s Karina Klimenko shows now more than ever, advertisers need to review their approach to mobile advertising to provide a positive user experience, which will make mobile users want to engage…. Read more
It’s time to re-evaluate your marketing automation stack
David Greenberg, SVP of Marketing at Act-On Software, shows when it’s time for companies to re-evaluate their marketing automation stack (to avoid lock-in)…. Read more