|Global Internet Index Average Usage, March 2004, Home|
|Sessions/Visits per Person per Month||31||29||+6.87|
|Domains Visited per Person per Month||61||56||+9.04|
|Web Pages per Person per Month||1,036||967||+7.15|
|Page Views per Surfing Session||34||34||0|
|PC Time Spent per Month||26:11:14||24:25:57||+7.18|
|Time Spent During Surfing Session||0:51:11||0:51:02||+0.29|
|Duration of a Web Page Viewed||0:00:46||0:00:47||-1.73|
|Active Digital Media Universe||299,307,191||297,326,576||+0.67|
|Current Digital Media Universe Estimate||459,295,161||453,934,148||+1.18|
Number of Sessions per Month: The average number of computer sessions per person for the specified reporting period. A session consists of Web sessions and/or any period of time spent using computer applications.
Number of Unique Domains Visited: An average of the total number of unique domains visited per person for the specified reporting period.
Page Views per Month: The total number of times a Web page has been requested by a user. Page views are counted only when they fully load into the user’s browser window. Pages accessed from the user’s local cache are included in page view counts. Unique pages will be counted each time they are requested.
Page Views per Surfing Session: Average number of Web pages viewed per person per Web session for the specified reporting period.
Time Spent per Month: Average time spent during active computer sessions per person for the specified reporting period.
Time Spent During Surfing Session: Average time spent per person during an active computer session for the specified reporting period.
Duration of a Page Viewed: Average duration of time that a Web page was viewed per person over the specified reporting period.
Internet Universe: The Nielsen//NetRatings Internet universe is defined as all members, 2 years of age or older, of households that currently have access to the Internet from a personal computer.
Active Internet Universe: People that have used a computer capable of connecting to the Internet AND visited a Web site and/or launched any computer file tracked by Nielsen//NetRatings’ applications metering module.
Current Internet Universe Estimate: People over the age of 2 that have access to the Internet from a personal computer at home; includes active and non-active persons in the household.
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more