Readers of this blog may not be aware that ClickZ publishes a number of in-depth features and Q&As each month. Here are five of our best from Q1:
Come Out Shooting :: Creating footage for your interactive campaigns is nothing like shooting for TV, agencies are learning.
Questions for Denuo President Nick Pahade :: Publicis’ new “futures practice” is an all-star media consultancy. ClickZ talks with its president, Nick Pahade.
Buy the Book :: Book promotion has always been a word-of-mouth game. It stands to reason the ever-more-connected Web should change the rules.
Mobile Search: Monster or Mirage? :: Are marketers on the verge of embracing mobile search? You’d almost think so, judging from the actions of search companies and ad agencies over the past six months.
Questions for Radio Disney’s Director of Synergy :: Radio Disney will soon introduce ads in its podcasts. Synergy and Marketing Director Michael Peterson discusses the how and why.
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A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more