If the mobile Web is following in the footsteps of the Internet, then Go2 Mobile’s announcement today that it’s begun offering animated mobile banner units should come as no surprise.
The company first rolled out the 10- and 15-second loop animations within mobile banners as early as the beginning of the year, and will now offer the unit to all clients. Early advertisers include Best Buy and the Navy.
The Web-based animated banner has not always been well received. While it can provoke higher response rates than static ads, it also runs the risk of annoying consumers. The same principle will apply in mobile environments, only more so.
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