Go2Net, Fleet Sign $3.75 Million Marketing Pact

Go2Net Inc., a network of technology- and community-driven Websites, signed a $3.75 million agreement with Fleet Credit Card Services tooffer Go2Net-branded credit cards to users of the Go2Net Network.

Go2Net Inc., a network of technology- and community-driven Web sites, signed a $3.75 million agreement with Fleet Credit Card Services to offer Go2Net-branded credit cards to users of the Go2Net Network.

Fleet will market and fulfill credit cards featuring the Go2Net Network brand, along with brands of the network’s most popular sites, including Silicon Investor, MetaCrawler and HyperMart. Go2Net will also receive ongoing royalties generated by the program, along with additional marketing fees if certain performance targets are exceeded.

Starting in March, consumers will be able to apply for no-annual-fee credit cards bearing the customers’ choice of brands from the Go2Net Network.

“Fleet recognizes that the Internet is a rapidly evolving channel with enormous potential for strengthening our brand and reaching new customers in today’s competitive credit card marketplace,” said Joseph Saunders, CEO and chairman of Fleet Credit Card Services. “Our marketing partnership with Go2Net reflects our ongoing commitment to grow, in part, through opportunistic partnerships.”

“. . .we look forward to offering our loyal users Go2Net-branded credit card options,” said Russell C. Horowitz, Go2Net chief executive officer. “This will be especially significant as we continue to develop and extend the electronic commerce elements of the Go2Net Network. We believe that as our network continues to expand, the scope of our agreement with Fleet will have room to grow.”

Fleet Credit Card Services is the nation’s sixth largest Visa and MasterCard issuer. Part of Fleet Financial Group, Fleet Credit Card Services has approximately $16 billion in managed receivables and more than eight million credit card customers.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource