After officially launching its kids oriented ad network last week, GoFish wasted no time in signing avatar-based social network WeeWorld to its list of publishers.
There have already been 21 million “WeeMees” avatars created on WeeWorld, according to the company, which advertisers in the GoFish network will be able market to using graphical display ads, Flash animations, specialized games, backgrounds, environments and sponsorships. What had Tabreez Verjee, president of GoFish, particularly excited when I spoke to him, however, was the forthcoming WeeWorld virtual world environment. Using the GoFish ad network, he hopes to allow marketers access to the world for branded virtual clothing, sponsored playgrounds or other features.
“It’s exactly the kind of immersive opportunity that our advertisers are looking for,” he said of the as yet unnamed virtual world. “It’s not a banner at the top of the page, it’s deeply integrated into the experience.”
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more