#GoingCommando never felt so liberating with charity campaign

John Prescott is stripping for money (yep, you read that right), however no eggs shall be thrown, as he drops his kegs to raise money and awareness for a male cancer charity.

John Prescott is stripping for money (yep, you read that right), however no eggs shall be thrown, as he drops his kegs to raise money and awareness for a male cancer charity.

Prescott, along with a host of famous male celebrities, including Ricky Wilson, Keith Lemon and Jeremy Kyle are ditching their Y-fronts to support the Male Cancer Awareness Campaign (MCAC).

With approximately 67,000 male cancers diagnosed each year in Britain, prognosis is significantly better when early diagnosis and early treatment is sought. The campaign seeks to raise better understanding and grab the attention of young males across the UK by using humour and the age-tested favourite, acceptable nudity.

The Going Commando video campaign shows numerous pairs of undies flying through the air in a fraternity of support alongside various celebrities professing their commitment to going commando. Bookmaker Paddy Power is supporting the campaign and will be distributing over 100,000 free stickers from their stores around the UK.

The video’s generously pixelated conclusion featuring TV favourite, Keith Lemon, is a particular highlight.

http://www.youtube.com/watch?v=n6rK32bk_BY

Patrick Cox, CEO of MCAC, said: “Early detection and early treatment are the two most important punches that can be thrown in the fight against male cancer. Guys are dying of embarrassment, because we don’t like to talk about anything ‘down there’. 

“This campaign was designed to spark conversation, making men more aware of their bodies and ultimately save lives.”

The public can show their support by using #goingcommando on their social network sites, or giving a donation to MCAC by texting PANT14 followed by £2, £5 or £10 to 70070.

Going Commando day is March 7, with the TV commercial kicking things off on March 1.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource