#GoingCommando never felt so liberating with charity campaign
John Prescott is stripping for money (yep, you read that right), however no eggs shall be thrown, as he drops his kegs to raise money and awareness for a male cancer charity.
John Prescott is stripping for money (yep, you read that right), however no eggs shall be thrown, as he drops his kegs to raise money and awareness for a male cancer charity.
John Prescott is stripping for money (yep, you read that right), however no eggs shall be thrown, as he drops his kegs to raise money and awareness for a male cancer charity.
Prescott, along with a host of famous male celebrities, including Ricky Wilson, Keith Lemon and Jeremy Kyle are ditching their Y-fronts to support the Male Cancer Awareness Campaign (MCAC).
With approximately 67,000 male cancers diagnosed each year in Britain, prognosis is significantly better when early diagnosis and early treatment is sought. The campaign seeks to raise better understanding and grab the attention of young males across the UK by using humour and the age-tested favourite, acceptable nudity.
The Going Commando video campaign shows numerous pairs of undies flying through the air in a fraternity of support alongside various celebrities professing their commitment to going commando. Bookmaker Paddy Power is supporting the campaign and will be distributing over 100,000 free stickers from their stores around the UK.
The video’s generously pixelated conclusion featuring TV favourite, Keith Lemon, is a particular highlight.
http://www.youtube.com/watch?v=n6rK32bk_BY
Patrick Cox, CEO of MCAC, said: “Early detection and early treatment are the two most important punches that can be thrown in the fight against male cancer. Guys are dying of embarrassment, because we don’t like to talk about anything ‘down there’.
“This campaign was designed to spark conversation, making men more aware of their bodies and ultimately save lives.”
The public can show their support by using #goingcommando on their social network sites, or giving a donation to MCAC by texting PANT14 followed by £2, £5 or £10 to 70070.
Going Commando day is March 7, with the TV commercial kicking things off on March 1.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View articleA new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...
View article