Google ad sales vet Rob Goulding has joined Twitter. Goulding, who has been with Google since 2006, will serve as Twitter’s national inside sales manager.
“Big welcome to @Rob_Goulding who started today @Twitter. #jointheflock,” wrote Adam Bain, the company’s director of revenue, on Twitter this afternoon.
Most recently, Goulding headed retail and CPG advertising sales at Google out of the San Francisco office. According to his LinkedIn account, he worked in that role from October 2009 until this month, when he moved to Twitter. He also handled business-to-business and ad tech sales for Google in various roles, between April 2006 and October 2009, working in the New York City area.
Goulding is charged with “Recruiting, building business strategies and managing talent in Twitter’s large-to-medium sized advertising channel,” according to his LinkedIn page. He’ll be based in the company’s San Francisco offices.
Goulding is among 44 new employees who started this week. Twitter now has more than 100 people on staff according to a company spokesperson. Twitter is hiring for several additional ad sales positions, according to the firm’s jobs listings page, including account exec positions in Chicago and Washington, D.C.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?