Google has unveiled two incremental changes to DoubleClick for media planning and analytics. It’s all part of Google’s hope to attract more display ad dollars.
The company described its new DFA Analytics tool as similar to Google Analytics. It will allow marketers to get regular campaign performance updates, in chart and graph form, and broken down by advertiser, campaigns, site, etc.
Also, for media planning, trafficking and reporting, marketers can now access Google Ad Planner within DFA. Both changes are available only in DFA 6.
Google called the new offerings, “just the beginning to a more unified, efficient, and effective advertising platform.”
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