More NewsGoogle Adds Video, Maps, and Product Info to Search Ads

Google Adds Video, Maps, and Product Info to Search Ads

Google will offer new search ad features including map integration, videos, and product information.

Google plans to roll out a range of new ad offerings across search results pages. New formats will include map integration, video content, and product information within sponsored ad placements themselves.

Nick Fox, a Google director of product management, said during a webcast with investors yesterday that the company would now be applying aspects of its organic universal search technology — such as the inclusion of YouTube video clips within results pages — to its commercial listings.

“An area we’ve recently increased our level of investment in is new ad formats,” he said. “Our search ads have largely looked the same over the course of the past seven or eight or nine years…but we’ve seen that users respond very well to seeing results in a format that is appropriate to the information they’re looking for. Now we’re looking at applying the same philosophy to our search ads as well.”

The formats are all revealed upon clicking within a standard sponsored text link. Fox suggested that video might appeal particularly to advertisers in the entertainment vertical, and presented examples of trailers for the upcoming Fame movie and the Tiger Woods PGA Tour 10 video game, viewable from within the ads themselves. Advertisers pay on a cost-per-click, or a cost-per-view basis.

In regards to e-commerce, he went on to demonstrate the inclusion of individual product images and descriptions within ads, again revealed after clicking a link within the text ad itself. Finally, similar functionality was demonstrated with maps, touted as particularly valuable for local advertisers.

Yahoo unveiled similar features in February, allowing advertisers to include images, video, and advertiser site search functions directly within search ads.

Fox concluded that “the search advertising industry is still very much in its infancy,” and that the new formats “give a feel for the opportunities ahead to make ads richer and much better.”

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts