Google Analytics Upgrade: A Game Changer?

Checked in this morning with Bryan Eisenberg, author of “Always Be Testing: The Complete Guide to Google Website Optimizer,” about the latest enhancements to Google Analytics.

Eisenberg’s calling the new features “game changing” for analytics. He especially likes how easy it’s to create custom reports. For instance, someone can find out how many visitors on Web site A were referred from Web site B — and read at least eight articles on Web site A.

Another interesting move: Google is making it easier for third parties to create applications for Google Analytics, potentially creating another cottage industry.

Do you think GA’s new features are game changers?

And who is most threatened by these upgrades? Yahoo, which launched Yahoo Web Analytics, a free tool two weeks ago? Or the big guns like Omniture, WebTrends, and Coremetrics?

Post a comment, below, or e-mail me your thoughts: annamaria at

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