More NewsGoogle and Yahoo Delay Ad Deal

Google and Yahoo Delay Ad Deal

Google and Yahoo won't be consummating their ad outsourcing deal just yet.

Google and Yahoo won’t be consummating their ad outsourcing deal just yet.

In statements issued late on Friday, the Web giants said they would postpone the agreement to give the Justice Department time to continue its probe.

Both companies said they would accept a “brief delay” in implementing the outsourcing contract, originally scheduled for early October. However they did not indicate just how long they’d be willing to defer.

“We have had discussions with regulators and look forward to responding to their questions about this agreement,” Yahoo said in its statement.

Google’s declaration was similar: “As we are still in conversation with the Department of Justice, we have agreed to a brief delay in implementing the agreement while those discussions continue,” it said.

Their announcements came on the same day the chairman of the Senate Antitrust, Competition Policy and Consumer Rights Subcommittee asked the Department of Justice to continue its inspection of the partnership. It also comes amid reports the Canada’s Department of Justice has retained a high-profile regulator to conduct its own investigation.

Critics of the deal fear it will lead to higher prices for paid search advertising, while Google-Yahoo contend the arrangement will enable Yahoo to deliver more relevant ads.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts