Search giant Google attracted 65.4 percent of U.S. searches in April, according to estimates from comScore. That represents a slight drop in market share compared with the 65.7 percent share of searches it carried out in March.
Meanwhile, Microsoft and Yahoo enjoyed incremental gains in their market share over the course of the month, with both companies growing their portion of searches by 0.2 percentage points between March and April.
|Explicit Core Share* of U.S. Searches Among Leading Providers, March 2011 vs. April 2011|
|Share of Searches (%)|
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2011|
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role to play? Are there other factors at play?