Google Attracts Two-Thirds of Worldwide Searches in December

Google continues to dominate the worldwide search market, with its sites accounting for over 66 percent of searches conducted globally during December, according to data from comScore.

Overall, 46 percent more searches were conducted worldwide during December 2009, than during the same period in 2008. Searches on properties owned by Yandex, Microsoft, Google, eBay, and Facebook all outstripped that rate of growth, however, suggesting an increase in worldwide share for those companies.

Russian-language search engine Yandex experienced the greatest year-over-year growth in searches, at 91 percent. Perhaps as a result of relaunching its Bing product this year, Microsoft also achieved significant growth of 70 percent.

It’s also worth noting that these numbers represent companies, not specific sites. For example, searches on Google sites include those conducted on its video streaming site YouTube.

Top Worldwide Search Properties by Searches Conducted, December 2009 vs. December 2008
Total Searches (000)
December 2008 December 2009 Change (%)
Worldwide 89,708 131,354 46
Google Sites 55,638 87,809 58
Yahoo Sites 8,389 9,444 13
Baidu.com 7,963 8,534 7
Micrososft Sites 2,403 4,094 70
eBay 1,327 2,102 58
NHN Corporation 1,892 2,069 9
Yandex 992 1,892 91
Facebook.com 1,023 1,572 54
Ask Network 1,053 1,507 43
Alibaba.com 1,118 1,102 -1
Source: comScore qSearch, 2009

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