More NewsGoogle Bows ‘Budget Optimizer’ for AdWords

Google Bows 'Budget Optimizer' for AdWords

The feature helps advertisers generate the most clicks possible given their budget caps.

Google is offering its AdWords clients a new tool that automatically adjusts their maximum bids with the goal of producing the greatest number of clicks possible under their specified budgets.

The feature should let some AdWords advertisers cut down or eliminate their manual bid adjustments. Through programs like Jumpstart and Smart Pricing, Google has consistently added tools to let advertisers take a hands-off approach to their campaigns.

Google notes in its product literature the tool does not help keyword bidders achieve a desired ad position, but rather increase their click volume.

The company named the tool “Google Budget Optimizer.” Advertisers wishing to turn it on can do so after setting a target budget for their keyword campaigns. The feature has no bearing on keywords campaigns that lack a specific budget cap.

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