The Jennifer Aniston, Vince Vaughn vehicle “The Break-Up” is catching a break on Google. Columbia Pictures brokered a deal with the search engine to feature its film on Google Video. In addition to being able to view the trailer, visitors are encouraged to upload video about their own break-ups. That will run through June 2.
This is the second movie to have a sizable promotion hosted by Google. Last month it ran a 24-day contest for Columbia Picture’s “Da Vinci Code.
With the announcement of “The Break-Up” promotion, Google co-opted the opportunity to introduce its more user-friendly video-upload system. The procedure now lets users upload video through a Web-based tool in multiple formats, and video will be available faster than before.
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