Google Buys Growing Deals Start-up

Dealmap acquisition brings 2 million users.

dealmapGoogle has purchased The Dealmap for an undisclosed sum, the latter revealed on its blog today.

The 14-month-old daily deals site claims to have 2 million consumer recipients of its web, mobile, social, and email discount offers. According to the San Francisco start-up, one million of those users have downloaded The Dealmap iPhone/Android app. The company also aggregates deals from other discount sites like Groupon, Home Run, and Sign Post. Unlike most deals platforms, it offers a map feature so users can visualize when deals are in their proximity.

Mountain View, CA-based Google issued the following statement: “We are impressed with what The Dealmap team has accomplished and excited to welcome them to Google. We’ve been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants.”

It’s unclear whether The Dealmap will keep its brand, as the company says it plans to continue its distribution partnerships with CityGrid, Local.com, MerchantCircle, MyPoints, Savings.com, SuperMedia, T-Mobile, and others. The daily deals site seemed to be leaving the door open to being transitioned into the search giant’s Google Offers and Google Wallet products.

It wrote, “People will still be able to access local and daily deals through The Dealmap website, mobile apps, and daily email, and we’ll continue supporting The Dealmap API and feeds for existing sourcing and distribution partners. As we’re ready to share more about integration and transition plans, we’ll update our partners and consumers on progress and any news.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource