Are you dead set on your AdWords ad appearing in top position, and only in top position? Or maybe you think position #4 is the top performer?
Google is rolling out a new feature, first noted by our sister site Search Engine Watch, that lets advertisers specify positions for their ads.
The usual bid price/relevancy rules still apply, but this basically means advertisers can opt-out of having their ads appear when they would have shown up in an undesirable position.
Advertisers can specify that their ad appear only when it is higher than a given position, lower than a given position, within a range of positions, or in a single exact position. Separate preferences can be set for each keyword in a campaign.
The feature is being rolled out to all advertisers “over the coming weeks” so it’ll appear at differing times in differing accounts.