More NewsGoogle Confirms New Positioning Feature

Google Confirms New Positioning Feature

Are you dead set on your AdWords ad appearing in top position, and only in top position? Or maybe you think position #4 is the top performer? Google is rolling out a new feature, first noted by our sister site Search Engine Watch , that lets advertisers specify positions for their ads

Are you dead set on your AdWords ad appearing in top position, and only in top position? Or maybe you think position #4 is the top performer?

Google is rolling out a new feature, first noted by our sister site Search Engine Watch, that lets advertisers specify positions for their ads.

The usual bid price/relevancy rules still apply, but this basically means advertisers can opt-out of having their ads appear when they would have shown up in an undesirable position.

Advertisers can specify that their ad appear only when it is higher than a given position, lower than a given position, within a range of positions, or in a single exact position. Separate preferences can be set for each keyword in a campaign.

The feature is being rolled out to all advertisers “over the coming weeks” so it’ll appear at differing times in differing accounts.

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