Google Decides Ad Tool Updates Affect Public Policy

Google’s Public Policy blog is typically reserved for statements on issues related to privacy or net neutrality, or the company’s lobbying efforts — stuff like that. So, imagine my surprise when I checked my feeds today to discover Google’s top public policy communications guy had posted about Google’s new bid simulator tool.

“As part of our continuing effort to give advertisers more transparency about Google’s advertising system and how our ad auction works, we’re launching a cool new feature in our AdWords system called the bid simulator,” wrote Adam Kovacevich, Senior Manager, Policy Communications.


Well, in light of heightened antitrust related inspection of Google by the government, consider it a subtle way for the company to reach out to people in government, industry and advocacy who might have heard rumors that its ad system is not open enough.

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