Most political ad observers agree the presidential campaigns could be doing a lot more by way of paid search. Still, Google’s political ad guy tells me they’re doing a lot in that category. We’ve spotted some paid search ads placed by the presidential campaigns so far, too. A lot of those ads are placed in the hopes of garnering online donations, so it comes as no surprise Google has enabled its Checkout Web payment service for political contributions.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more