Google Enables Checkout for Political Donations

ClickZ_Campaign08_katefinal.jpgMost political ad observers agree the presidential campaigns could be doing a lot more by way of paid search. Still, Google’s political ad guy tells me they’re doing a lot in that category. We’ve spotted some paid search ads placed by the presidential campaigns so far, too. A lot of those ads are placed in the hopes of garnering online donations, so it comes as no surprise Google has enabled its Checkout Web payment service for political contributions.

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