Most political ad observers agree the presidential campaigns could be doing a lot more by way of paid search. Still, Google’s political ad guy tells me they’re doing a lot in that category. We’ve spotted some paid search ads placed by the presidential campaigns so far, too. A lot of those ads are placed in the hopes of garnering online donations, so it comes as no surprise Google has enabled its Checkout Web payment service for political contributions.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more