Most political ad observers agree the presidential campaigns could be doing a lot more by way of paid search. Still, Google’s political ad guy tells me they’re doing a lot in that category. We’ve spotted some paid search ads placed by the presidential campaigns so far, too. A lot of those ads are placed in the hopes of garnering online donations, so it comes as no surprise Google has enabled its Checkout Web payment service for political contributions.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.