Most political ad observers agree the presidential campaigns could be doing a lot more by way of paid search. Still, Google’s political ad guy tells me they’re doing a lot in that category. We’ve spotted some paid search ads placed by the presidential campaigns so far, too. A lot of those ads are placed in the hopes of garnering online donations, so it comes as no surprise Google has enabled its Checkout Web payment service for political contributions.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.