Google has ended a two-month test of simplified local listings designed to help small businesses target ads to geographic searches. The program, called Local Listing Ads, was offered free during the trial period. The sign-up period is now closed and ads will stop running by the middle of the month.
According to a Google statement, the company is using data from the trial period to improve its small business offerings in general and expects to release an enhanced version soon.
Unlike AdWords ads, Google’s experimental local ads did not have a headline or creative copy, showing only company name, contact details, and a link. The ads are meant to be sold for a flat monthly fee rather than per-click.
Here’s what they look like:
And here’s the full text of Google’s statement:
“We are no longer accepting new sign-ups for Local Listing Ads in the Local Business Center, and in mid-December, existing Local Listing Ads will stop running. This limited free trial was one of many beta tests that we develop experimentally as part of our ongoing commitment to help businesses advertise online.
We’re currently using data and feedback from the trial period to make further improvements to our online marketing offerings for small businesses, and plan to release an enhanced version more widely in the near future. In the meantime, locally-minded businesses can simply and easily promote their products and services to their local markets by using existing features within our AdWords program, such as geographic targeting and location extensions.”
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.