Digital MarketingDisplay AdvertisingGoogle Expects $2.5 Billion in Mobile Ad Revenue This Year

Google Expects $2.5 Billion in Mobile Ad Revenue This Year

Growth is led by mobile search activity.

Google is on track to earn $2.5 billion this year in mobile ad sales, Larry Page told investors during Google’s third quarter earnings call today. That growth is led by mobile search activity, with mobile display ads a lesser factor.

Overall, Google grew aggressively during the quarter, reporting revenue growth of 33 percent and overall quarterly revenue that was just shy of $10 billion. Outside the U.S., the company is growing slightly faster than it is at home. International revenues during the quarter were $5.3 billion, or 55 percent of the company’s total Q3 revenues. That’s up from 54 percent last quarter, and 52 percent in Q3 2010.

Google’s headcount rose dramatically, from 28,768 full-time employees at the end of June 2011 to 31,353 on September 30. That’s growth of more than 2,500 full-time staff, or 8.9 percent of the company’s total headcount. The employee growth was driven by a “bumper crop” of college graduates, CFO Patrick Pichette said, as well as acquisitions.

Click prices were down slightly sequentially, falling 5 percent from third quarter prices. However they were up 5 percent year over year.

Page also reported Google+ has grown to 40 million users since its launch four months ago.

Related Articles

Ad blocker use continues to grow rapidly

Ad Industry Metrics Ad blocker use continues to grow rapidly

10m Al Roberts
Google brings programmatic to native ads

Display Advertising Google brings programmatic to native ads

1y Al Roberts
APAC to overtake North America as world’s biggest digital ad market

Asia APAC to overtake North America as world’s biggest digital ad market

1y Sophie Loras
Google blocked 780m 'bad ads' in 2015. Woah

Display Advertising Google blocked 780m 'bad ads' in 2015. Woah

2y Mike O'Brien
Native advertising 101: the good, the bad and the ugly

Display Advertising Native advertising 101: the good, the bad and the ugly

2y Mike O'Brien
Google AdWords launches new features for a mobile-first world

Display Advertising Google AdWords launches new features for a mobile-first world

2y Sophie Loras
How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

2y Ohad Hecht
Our guide to the best and worst mobile ad formats

Display Advertising Our guide to the best and worst mobile ad formats

2y Mike O'Brien