Google is on track to earn $2.5 billion this year in mobile ad sales, Larry Page told investors during Google’s third quarter earnings call today. That growth is led by mobile search activity, with mobile display ads a lesser factor.
Overall, Google grew aggressively during the quarter, reporting revenue growth of 33 percent and overall quarterly revenue that was just shy of $10 billion. Outside the U.S., the company is growing slightly faster than it is at home. International revenues during the quarter were $5.3 billion, or 55 percent of the company’s total Q3 revenues. That’s up from 54 percent last quarter, and 52 percent in Q3 2010.
Google’s headcount rose dramatically, from 28,768 full-time employees at the end of June 2011 to 31,353 on September 30. That’s growth of more than 2,500 full-time staff, or 8.9 percent of the company’s total headcount. The employee growth was driven by a “bumper crop” of college graduates, CFO Patrick Pichette said, as well as acquisitions.
Click prices were down slightly sequentially, falling 5 percent from third quarter prices. However they were up 5 percent year over year.
Page also reported Google+ has grown to 40 million users since its launch four months ago.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with ... read more