Digital MarketingStrategiesGoogle Grabs Globe, U.S. to Yahoo!

Google Grabs Globe, U.S. to Yahoo!

One-third of worldwide English-speaking searchers choose Google, while Yahoo! holds a narrow edge in the U.S.

Google, the search engine that has penetrated the vernacular as a verb, accounts for one-third of all the worldwide searches of English-speaking Internet users, according to measurements from comScore Media Metrix qSearch, while Yahoo holds a narrow 3-point edge over Google in U.S. searches (26 percent compared to 23 percent).

Share of Worldwide and U.S.
Consumer Searches, January 2003
(includes searches at sub-channels
such as Yahoo Finance or MSN Shopping)
Worldwide
English-Speaking
United States
Google 33% 23%
Yahoo 24% 26%
MSN 19% 17%
AOL Proprietary & WWW 12% 20%
Source: comScore Media Metrix qSearch

comScore’s qSearch breaks down the figures even further, analyzing usage for home, work and university Internet searchers.

Share of Total U.S. Searches by Location, January 2003
Home
Users
Work
Users
University
Users
Yahoo 25% 26% 27%
AOL 25% 14% 18%
Google 23% 27% 31%
MSN 15% 22% 12%
Source: comScore Media Metrix qSearch

While a January 2003 OneStat report indicates that the global usage share of Yahoo increased from 20.6 percent to 22.1 percent since November 2002, the global usage share of Google decreased 0.4 percent during that time.

Search Engine Global Usage Share
Google 54.7%
Yahoo 22.1%
MSN Search 9.5%
AOL Search 3.7%
Terra Lycos 2.8%
Altavista 2.5%
Askjeeves 1.5%
Source: OneStat, January 2003

Data from qSearch demonstrates reveals that smaller sites, such as Dogpile and Ask Jeeves, appear to have earned positions as “destination” search sites, demonstrated by visitor-to-searcher conversion rates of 83 and 75 percent, respectively. Dogpile’s meta-search capability, which allows users to search multiple engines at once, and Ask Jeeves’s natural language search capability have clearly helped establish these sites as important resources for a loyal base of consumers.

Average Visitor-to-Searcher
Conversion Rate, January 2003
Avg Visitor-to-
Searcher Conversion
Rate
Avg Weekly
Searches per
Searcher
Total U.S. Internet 64% 10.8
Dogpile 83% 5.0
Google 82% 9.4
Ask Jeeves 75% 4.4
Altavista 58% 4.8
AOL 54% 7.9
MSN 52% 4.9
Yahoo 51% 7.1%
Lycos 30% 2.8
Netscape 25% 4.2
Source: comScore Media Metrix qSearch

While comScore analyzes the search engines, OneStat takes a look at the search phrases that drive traffic to sites.

Most Popular Word Phrases
2 word phrases 29.22%
1 word phrase 24.76%
3 word phrases 24.33%
4 word phrases 12.34%
5 word phrases 5.43%
6 word phrases 2.21%
7 word phrases 0.94%
Source: OneStat, April 2003

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