Jon Fine observes that Google is posting classified ads seeking sales executives for YouTube. One Mediabistro listing for a Boston-area account executive describes the ideal candidate as one able to “drive revenue for the YouTube business unit and consult with brand advertisers and interactive agencies on how to leverage the YouTube platform and participate in the YouTube community.”
No big departure here from YouTube’s pre-acquisition focus. Fine reports full time sales positions are being filled in New York, Dallas, Detroit, Boston, Chicago and San Bruno, Ca.
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
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