Jon Fine observes that Google is posting classified ads seeking sales executives for YouTube. One Mediabistro listing for a Boston-area account executive describes the ideal candidate as one able to “drive revenue for the YouTube business unit and consult with brand advertisers and interactive agencies on how to leverage the YouTube platform and participate in the YouTube community.”
No big departure here from YouTube’s pre-acquisition focus. Fine reports full time sales positions are being filled in New York, Dallas, Detroit, Boston, Chicago and San Bruno, Ca.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more