Jon Fine observes that Google is posting classified ads seeking sales executives for YouTube. One Mediabistro listing for a Boston-area account executive describes the ideal candidate as one able to “drive revenue for the YouTube business unit and consult with brand advertisers and interactive agencies on how to leverage the YouTube platform and participate in the YouTube community.”
No big departure here from YouTube’s pre-acquisition focus. Fine reports full time sales positions are being filled in New York, Dallas, Detroit, Boston, Chicago and San Bruno, Ca.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.