I couldn’t resist making note of Google’s comic book hero-themed logo today, presumably in honor of the annual Comic-Con fest starting in San Diego today. (I’m painfully aware since my better — and nerdier — half traveled all the way from Jersey City to be there this year.)
The logo links to Google’s new page introducing Comics themes for Google. They’re pretty cool — especially the one featuring Kim Deitch’s always wonderful, fantastical illustrations. (Alt/underground comics fans will not be disappointed).
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.