Four months after telling brands to keep out of its new social network, Google has flung open the doors to its answer to Facebook with a product designed for them. Toyota and Pepsi are among the early adopters.
The product is called Pages, the same name Facebook gives to its own real estate for brands. And like Facebook’s Pages, Google+ Pages will provide a means for businesses, musical acts, nonprofits, and other entities to engage consumers directly on the platform.
“For businesses and brands, Google+ pages help you connect with the customers and fans who love you,” Google said in a blog post.
And Google is proactively integrating Google+ Pages with search results, just as it has for individual profiles. A feature called Direct Connect will enable users to search for a brand name preceded with a [+] to be taken directly to that brand’s page on the social network.
Google+ pages have many of the same attributes as individual profiles. Page owners can post updates, group fan connections into “circles,” according to type, and tailor messaging to those constituent groups.
To help brands drive traffic to their pages, Google has introduced a Google+ icon. It comes in the form of a snippet of code that, when added to a page, points the company’s Google+ presence.
As yet, Google has not announced plans for ads designed to drive traffic to corporate Google+ pages, a key driver of revenue growth for Facebook.
Instagram has increased the number of photos and videos we can upload for each post. How can brands take advantage?
With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity between perception and reality in this space.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.