Google Launches Smartphone Specific AdSense Units
In attempts to improve opportunities for advertisers and publishers on the mobile platform, Google is rolling out larger ad units for display on smartphones such as the iPhone and Android-enabled devices through its AdSense Mobile product. Announcing the feature in a blog post, Google said the new units would "help to nurture the smartphone ecosystem by encouraging the creation of more mobile content and by helping advertisers to grow their businesses by reaching new audiences." It added that consumer experience would also be improved, since ads would load faster and fit better on smaller screens. Mobile Internet access is growing rapidly in the U.S