Google has recently announced that all Google Local listings are now moving to Google+ Local. This is a new feature at Google+. The premise for the user is that you will now be able to more easily see reviews of businesses from your friends. It has integrated Zagat information within many of these listings as well.
The end user will probably adapt to this pretty easily. But the business owner is another story. This is yet another change on the online marketing front that businesses are going to have to internalize and implement in their marketing.
In short, if you are a business or organization, you are now in Google+. Welcome! Your listing, whether you knew you had it or not, is now becoming more integrated with user-generated content. On top of that, this page of your business will now be more easily found in the overall Google search listings. You can thank Google later.
I put a short video together highlighting what these changes mean to you and what you should know currently. The video shows examples of the changes and then I go over four points you should understand.
The four points are:
- You still update your listing at Google Places for Business.
- Your Google+ page will get integrated somehow, someday.
- These pages will now get indexed in the search listings.
- This continues the push for Google integrating Google+ into the overall Google experience.
Watch the video for all the details.
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black ... read more
Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do ... read more
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS ... read more
The third part of our of mobile local search series examines searches for tradesmen (paid and unpaid results) and the various trials and betas Google is running in California, USA with locksmiths, plumbers, handymen, electricians et al.