Google has struck its first deal to promote TV programming through video content on its site. The search company is working with UPN to make the premiere episode of Chris Rock’s “Everybody Hates Chris” available on Google Video.
Says UPN president Dawn Ostroff, in the press release:
“UPN’s young adult viewers are avid online users, and streaming the premiere episode of EVERYBODY HATES CHRIS on Google Video is the perfect opportunity to reach this audience in a new and creative way,” said Ostroff. “Everyone at UPN is very excited about this innovative relationship with Google, which offers viewers who may have missed the premiere the chance to watch it and hopefully motivate them to watch the second episode on UPN.”
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
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