More NewsGoogle Looking More Portal-Like

Google Looking More Portal-Like

Google has struck its first deal to promote TV programming through video content on its site

Google has struck its first deal to promote TV programming through video content on its site. The search company is working with UPN to make the premiere episode of Chris Rock’s “Everybody Hates Chris” available on Google Video.

As Gary Price notes on the SEW blog, Yahoo! previously “aired” the Kirstie Alley Showtime program “Fat Actress” and America Online streamed the WB pilot “Jack and Bobby”.

Says UPN president Dawn Ostroff, in the press release:

“UPN’s young adult viewers are avid online users, and streaming the premiere episode of EVERYBODY HATES CHRIS on Google Video is the perfect opportunity to reach this audience in a new and creative way,” said Ostroff. “Everyone at UPN is very excited about this innovative relationship with Google, which offers viewers who may have missed the premiere the chance to watch it and hopefully motivate them to watch the second episode on UPN.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

9m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

9m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

10m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

10m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

10m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

10m Al Roberts