Google Makes AdMob Mobile Ads Available in AdWords
AdMob network inventory is now available in the AdWords platform.
AdMob network inventory is now available in the AdWords platform.
Google’s integration with AdMob, its mobile ad network, is becoming more robust today with the availability of AdMob network inventory through the AdWords platform. The move brings to fruition promises of the AdMob acquisition, which was approved by the Federal Trade Commission more than two years ago.
In a blog post, Jonathan Alferness, Google director of product management, mobile, noted that along with enabling mobile app campaigns through the AdWords system, advertisers will also be able to target specific types of smartphone or tablet device models or manufacturer brands.
Advertisers can target by mobile app categories such as business, education, and finance. In the near future the company plans to “provide an estimate on the number of devices reached and impressions targeted given your selections,” according to the post.
The bulk of the inventory in AdMob’s network is in applications; Google said AdMob reaches 350 million mobile devices across 300,000 mobile apps.
One of the first steps toward integration of the AdMob platform with AdWords, in 2010, involved Google allowing app publishers to run AdSense ads in otherwise unsold inventory.
According to recent data from the Interactive Advertising Bureau and HIS Screen Digest, the global mobile ad market reached $5.3 billion in 2011. North America accounted for 31.4 percent of the market’s ad revenue.
Google believes the extended platform integration will boost demand for mobile advertising. In its quest to dominate cross media marketing through simpler buying and management tools, Google this week also unveiled a more connected DoubleClick in the form of DoubleClick Digital Marketing. The platform combines ad and bid management with search advertising, rich media, and analytics.
The firm will hold a webinar on mobile apps inventory in AdWords today at 1 p.m. ET.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleSridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first cent...
View articleProgrammatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...
View articleVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleSandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View article