Google Marries Analytics Platform to YouTube's Brand Channels

Over the past year Google has done a lot to integrate YouTube with its other services for advertisers. Examples include its AdSense video units (recently discontinued), sponsored links in YouTube search, and the sale of YouTube ad inventory through its Google TV ad buying system.

In yet another such tie-in, Google has made its Google Analytics tools available to brand channel owners on the video site. The move will let channel owners like Adidas and Volkswagen track metrics such as length-of-stay, repeat visits, page views per person and bounce rate.

In a post on the new YouTube Biz Blog for site advertisers and partners, product manager Zal Bilimoria noted the analytics tools will exist side by side with YouTube’s existing Insight analytics offering, which tracks user engagement within videos along with other metrics. Both products can track the geographic location and languages spoken by users.